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Product Marketing & Marketing Leader · AI-Native GTM Operator

I build the marketing function, the product launch, and the AI system that runs both.

Michael Lock

I build the thing from nothing.

Clarity RCM
Head of Marketing
Founding marketer$20M ARR

First marketing hire at a $20M ARR healthcare RCM company; built the function 0→1.

Elation Health
Principal PMM
Series D$50M ARR

Led two 0→1 launches (AI Scribe, Billing) to $8M+ combined ARR.

360training
PMM Lead, Healthcare
PE-backed$36M→$72M

Built PMM 0→4; scaled an acquired line to $10M ARR; helped 2x the business $36M→$72M.

ExSite
Founder, Fractional PMM
Founder$2M raised

15+ early-stage clients; directed a $2M Kickstarter (top 1% that year).

Meta
Product Ops, Platform
NASDAQ: META0→500K MAU

Scaled Facebook Gaming 0→500K MAU.

Clarity RCM
Head of Marketing
Founding marketer$20M ARR

First marketing hire at a $20M ARR healthcare RCM company; built the function 0→1.

Elation Health
Principal PMM
Series D$50M ARR

Led two 0→1 launches (AI Scribe, Billing) to $8M+ combined ARR.

360training
PMM Lead, Healthcare
PE-backed$36M→$72M

Built PMM 0→4; scaled an acquired line to $10M ARR; helped 2x the business $36M→$72M.

ExSite
Founder, Fractional PMM
Founder$2M raised

15+ early-stage clients; directed a $2M Kickstarter (top 1% that year).

Meta
Product Ops, Platform
NASDAQ: META0→500K MAU

Scaled Facebook Gaming 0→500K MAU.

Clarity RCM
Head of Marketing
Founding marketer$20M ARR

First marketing hire at a $20M ARR healthcare RCM company; built the function 0→1.

Elation Health
Principal PMM
Series D$50M ARR

Led two 0→1 launches (AI Scribe, Billing) to $8M+ combined ARR.

360training
PMM Lead, Healthcare
PE-backed$36M→$72M

Built PMM 0→4; scaled an acquired line to $10M ARR; helped 2x the business $36M→$72M.

ExSite
Founder, Fractional PMM
Founder$2M raised

15+ early-stage clients; directed a $2M Kickstarter (top 1% that year).

Meta
Product Ops, Platform
NASDAQ: META0→500K MAU

Scaled Facebook Gaming 0→500K MAU.

Clarity RCM
Head of Marketing
Founding marketer$20M ARR

First marketing hire at a $20M ARR healthcare RCM company; built the function 0→1.

Elation Health
Principal PMM
Series D$50M ARR

Led two 0→1 launches (AI Scribe, Billing) to $8M+ combined ARR.

360training
PMM Lead, Healthcare
PE-backed$36M→$72M

Built PMM 0→4; scaled an acquired line to $10M ARR; helped 2x the business $36M→$72M.

ExSite
Founder, Fractional PMM
Founder$2M raised

15+ early-stage clients; directed a $2M Kickstarter (top 1% that year).

Meta
Product Ops, Platform
NASDAQ: META0→500K MAU

Scaled Facebook Gaming 0→500K MAU.

Experience

Where I've built and what it returned.

Claude
OpenAI
Cursor
Python
TypeScript
Next.js
React
Tailwind
Vercel
GitHub
n8n
Zapier
Hugging Face
Perplexity
Notion
Linear
Figma
Slack
HubSpot
Salesforce
Apollo
Gong
Navattic
Semrush
GA4
Google Ads
Webflow
beehiiv
Intercom
Segment
Canva
Stack

The AI-native and go-to-market tools I build the function on.

Anthropic Claude
AI-Native Ops

A self-built multi-agent system that delivers a team's output, solo.

GitHub Stars

Live across my open-source repos.

/blog

Writing

A weekly newsletter grown from zero to ~1,000 subscribers, plus notes on AI-native go-to-market.

Projects

Open-source tools I built for the way I work.

Go-to-Market
0→1 launches, positioning, and category strategy.
Pricing & Packaging
Good-better-best architecture; attach-rate and ARPA lift.
Competitive Intel
Teardowns, battlecards, and win/loss that move win rates.
AI-Native Ops
Multi-agent workflows that deliver a team's output, solo.
Demand & Content
A weekly newsletter grown from zero to ~1,000 subscribers.
Product
A self-built prototype that became a funded roadmap product.
Go-to-Market
0→1 launches, positioning, and category strategy.
Pricing & Packaging
Good-better-best architecture; attach-rate and ARPA lift.
Competitive Intel
Teardowns, battlecards, and win/loss that move win rates.
AI-Native Ops
Multi-agent workflows that deliver a team's output, solo.
Demand & Content
A weekly newsletter grown from zero to ~1,000 subscribers.
Product
A self-built prototype that became a funded roadmap product.
Go-to-Market
0→1 launches, positioning, and category strategy.
Pricing & Packaging
Good-better-best architecture; attach-rate and ARPA lift.
Competitive Intel
Teardowns, battlecards, and win/loss that move win rates.
AI-Native Ops
Multi-agent workflows that deliver a team's output, solo.
Demand & Content
A weekly newsletter grown from zero to ~1,000 subscribers.
Product
A self-built prototype that became a funded roadmap product.
Go-to-Market
0→1 launches, positioning, and category strategy.
Pricing & Packaging
Good-better-best architecture; attach-rate and ARPA lift.
Competitive Intel
Teardowns, battlecards, and win/loss that move win rates.
AI-Native Ops
Multi-agent workflows that deliver a team's output, solo.
Demand & Content
A weekly newsletter grown from zero to ~1,000 subscribers.
Product
A self-built prototype that became a funded roadmap product.
Focus areas

Where I spend my time.

Get in touch.

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